You have to admit, this is one helluva coincidence.

The one on the left is the Johnny Canuck logo that will adorn the shoulder of Vancouver's new third jersey, which will be worn Saturday night against the Toronto Maple Leafs.

The one on the right is the corporate logo for Vachon, a Canadian maker of pastries.

We doubt this was intentional, if only to maintain our belief in humanity. Surely the Canucks' marketing department didn't swipe the Johnny Canuck logo from Vachon like they swiped the 7th Canuck from the Seahawks and Forever Faithful from the Red Sox. Ripping off other professional sports teams is one thing (OK, two things) - copying a glorified bakery is another.

Either way, if this story gains some traction - for example, if Johnny Canuck is Photoshopped swinging an axe at a bunch of Vachon's finest Billot Logs - it'll be yet another epic FAIL on the Canucks' marketing report card for 2008.

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Here we see some more failure. (Nooooooooooooooo! video)